WhatsApp business API: Powerful communication solutions for SMEs.

You have worked hard to grow your business. You have invested a lot of money, time, tears, and sweat to get to where you are now. As your business grows, so does the number of incoming messages you have to deal with. Be it business inquiries, sales, post-sale issues, or feedback.

However, if you only use one account to handle customer engagement, you are taking a big risk. We hear many stories of unhappy customers complaining on social media that it's difficult to reach customer service or ask for help. Bad publicity like this leads to a drop in customer numbers.

Do not wait for this to happen. Do not let years of your hard work be tarnished by a bad image.

If you are looking for the best solution to avoid this problem, then look no further. This blog post is for you. We're going to introduce you to WhatsApp Business API, a powerful communication solution that gives business owner like you access to API features like bulk messaging, multiple user access, and more.

What is WhatsApp Business API

WhatsApp API, is a type of WhatsApp Business Solution that has powerful service features that enables a shared inbox, so your team can entertain multiple customer messages at the same time. It also allows you to send more than 1,000 messages without blocking your account.

WhatsApp API also guarantees a wide reach to customers worldwide. Did you know that WhatsApp reached 2 billion monthly active users in 2021? It has even surpassed Facebook Messenger and WeChat. Every day, about 100 billion messages are sent via WhatsApp, which is about 1.6 million messages per second.

So, if you make the most of this tool. With one click, more customers are within your reach.

Why is WhatsApp Business API important for your business

Businesses in Singapore need a reliable way to communicate with their customers and prospects. With billions of users worldwide, WhatsApp is one of the most popular messaging apps out there today. When you integrate the WhatsApp Business API into your existing marketing strategies, you get more leads and increase sales.

Here's why you should use WhatsApp Business API:

Drive Higher Conversion Rates

When customers get faster response times from your customer service team, they tend to buy more products and services. By providing better customer service, and meeting customer expectations, you can drive higher conversion rates. Remember, high engagement means high return.

Maintain good business reputation

By having a fast and smooth transaction, you eliminate the possibility of unhappy customers. Happy and satisfied customers give your business a good reputation and high quality rating. This encourages repeat purchases, customer loyalty, positive customer feedback, and even attracts more customers.

Satisfied and happy customers

By automating customer support, you can reduce response time and improve the customer experience even after business hours. Your customers will not have to wait long to get answers to their questions. They can even provide feedback about your product or service directly via WhatsApp.

Boosts your employees' productivity

WhatsApp Business API allows you to have multiple users and devices. This means you can add more people to your customer support team who can work from anywhere. This leads to an improvement in employee productivity, as they can respond to customer requests and customer queries efficiently.

Are you still with me? Perfect. Now that you have learned about how WhatsApp Business API helps your business, you can start thinking about using this powerful tool. But first, let us talk about the vital core of the WhatsApp API account, the business messaging.

How does WhatsApp API Business Messaging work

WhatsApp is a great way to connect and build relationships with your customers. It's also a great tool for marketing your business. With the WhatsApp Business API, you can automate your customer support. You can send automated messages to customers via WhatsApp.

Business Messaging also lets you send text messages, files, photos, videos, and contact information to your customers. You can also create campaigns that trigger automatic responses. For example, you can set up a campaign that sends your customers a message after they buy a certain product.

However, to prevent spam messages, the WhatsApp Business API has set messaging limitation. It restricts cold session messaging. Therefore, WhatsApp does not allow companies using the WhatsApp API to send messages at any time. To help you understand, here are the two categories of messaging for businesses via the API:

1.WhatsApp API - Session Messages

When sending session messages, you do not need to undergo an approval process before sending an SMS message as long as it complies with the WhatsApp Business Policy and WhatsApp Commerce Policy.

You can also use WhatsApp API to send interactive session messages. With a user-friendly format, interactive session messages allow your customers to easily find and select the products they want from your business.

What you have to remember, however, is that WhatsApp API Session Messaging allows you to reply to your contacts within a 24-hour window. After the 24-hour window expires, you will no longer be able to send session messages.

2. WhatsApp API for Business Template Messaging

After a 24-hour service window from the time your contact last sent a message, you can only send messages using message template, except for promotional messages. Messaging templates are pre-approved messages that you can use to open the 24-hour message window.

You can also use WhatsApp's Template Messages library, where you can download pre-made messages or add your own. You can also edit the message content in case you want to change something. This means that you can save time by creating templates instead of composing each message manually.

WhatsApp API also supports interactive features message templates. WhatsApp API allows you to add images, videos, or documents, and add call-to-action buttons or quick replies.

Now that you know what the WhatsApp API is, why it's important for growing your business, and how business messaging works, you are ready to get started with the WhatsApp Business API.

How to get your access to WhatsApp Business API

Because your competitors still use the traditional method of contacting their audience, such as emails, which are rarely opened and read. That's why we strongly believe that with WhatsApp Business API, not only you will

  • Stand out from your competitors, but also
  • Increase your conversion rates like never before!

With Advergreen digital, your business solution provider, we offer a communication platform that integrates WhatsApp Business Solutions to take your customer service in Singapore to the next level.

With our team, you can send large volumes of messages to your customers without your number being blocked. You can also automate your marketing and never miss a sale again!

Visit https://www.advergreen.com/whatsapp-business-api to book a free live demo. You are important to us. We will make sure our team walks you through the entire process of getting started with WhatsApp.

A competitive pricing offer for you

To help you decide faster, we have made a competitive price offer so you can get started with WhatsApp Business API and skyrocket your sales.

We understand the burden of paying monthly subscriptions. It's annoying & an extra task you have to do. It can even become a problem if you miss your payment deadline!

That's why we have developed a payment system, "Pay once, use forever". Say goodbye to monthly subscription fees and other additional charges.

You pay once, and you have unlimited usage w/o extra usage charges. You can use this WhatsApp API for multiple devices including business phone & tablets at the same time.

Visit https://www.advergreen.com/whatsapp-business-api to check our price quotes.


The fact that a product or professional service is good and unique may not be enough to make you stand out from the crowd. If your customers can not reach you, if they have trouble reaching you when they have questions, or if they have a bad experience with your company, your business will not last long.

Certainly, you do not want this to happen. The best way to avoid this situation is to invest in a powerful communication solution that will help you build better relationships with your customers. And WhatsApp Business API is the right solution for you. Take your business to the next level with WhatsApp API!

So, what are you waiting for? Get WhatsApp Business API today.

Thank you very much for being here today. I really appreciate you taking the time to be here and read my blog. If you enjoyed this blog, please share it with your friends and colleagues.

Please also visit our website www.advergreen.com for more high-quality and results-driven advertising solutions. Advergreen Digital is an Advertising Agency that Delivers Growth and Profits.

I hope you found this information useful. If there are any other topics you would like to see covered, just let me know in the comments or subscribe to my blog so you can be notified of new posts.

Gideon Leong

Gideon Leong