Email marketing is a very effective method for getting your message to customers and prospects. It's not intrusive like an SMS or phone call, yet you can reach more people at once with email than through other methods of communication.
While many people said email marketing was dead, it's not far from reality if you did it correctly. Every dollar you spend on email marketing will net you $42 in return (that's an ROI of 42%). You can take advantage of it to build brand loyalty and encourage repeat business.
To achieve a good deliverability rate, I had tested many email service providers. I applied whatever I learned from the Internet, like avoiding spammy words in my emails and other tricks you can name it.
Unfortunately, none of the tricks helped me achieve a reasonable deliverability rate until I met Amazon SES and MuxEmail. Now, I can not only send emails that land confidently in the inbox (Primary tab of Gmail) but sending to unlimited subscribers without breaking the bank.
If you were looking for a life-changing solution that can help you send your messages to unlimited people at the lowest cost ever, then this article is for you. You'll never look back or look for other alternatives you get this solution for your business.
What is Amazon SES
Amazon SES is a service powered by Amazon Web Services that allows you to send emails from your own application using their reliable, scalable, and secure infrastructure. You can send emails without managing your own servers or having to worry about the budget.
For example, email marketing applications that Amazon SES powers are:
- Email Octopus
Many successful companies like Reddit, Netflix, and Duolingo are using Amazon SES to send out emails. Once you've signed up for an Amazon Web Services account on their website, you can use Amazon SES for your email marketing campaign.
Why you should use Amazon SES to send your emails
You Handle Your Own Email Reputation
When you use Amazon SES, what is certain is your chances of getting your email delivered to the inbox of your subscribers are high. You're taking control of your email service that is running 24/7 and only serves your messages.
When your emails are sent through Amazon SES, they are checked to see if the content meets ISP standards. If it doesn't pass, they will tell you to fix it to ensure reliable email delivery. The problems may be a bounce, complaint, and delivery notifications.
Nevertheless, that's not the case when you're using other email service providers like Active Campaign or GetResponse. You're sharing servers with other users, and your deliverability rate will get affected when other users send SPAM emails or cause a lot of complaints.
Hence, as long as you send email emails to subscribers that have opted into your list, you will get email deliverability rates of over 98%. You'll never struggle with email deliverability again, and your emails will get opened and read.
Lowest Cost for Sending Your Emails
Using Amazon SES to send your marketing or transactional emails can help you save hundreds or even thousands of dollars every year. For example, the first 62,000 emails you send out by Amazon SES each month are free, and after that, they only cost $1 for every 10,000 emails you send out.
Imagine yourself have 10K subscribers, you have to pay
- MailerLite at $50/month (or $600/year),
- MailChimp at $87/month (or $1,044/year),
- ConvertKit at $119/month (or $1,428/year),
- ActiveCampaign at $279/month (or $3,348/year)
However, you pay nothing if you send out emails less than 62,000 emails. Even if you exceeded the free limit, you also only have to pay $1 per additional 10,000 emails. (Whoa! I hear you. It sounds too good to be true, but it's true.)
Using Amazon SES is like a gift from God for small business owners and entrepreneurs who love email marketing. You can stop worrying about your monthly bills and only focus on growing your business.
What are the drawbacks of Amazon SES
Overwhelming Setup Process
Amazon SES is not the primary preference for many email marketers because it requires an extensive setup process. If you're a beginner, you might find it frustrating and confusing. It's hard to comprehend Amazon SES's interface, let alone take advantage of it.
The following are the processes that you need to undergo to send emails with Amazon SES:
- Verify your domain website with Amazon SES
- Apply for Amazon SES Development Access
- Move your account out of the sandbox (Increase your Amazon SES sending limits)
If you're not familiar with the Amazon SES console, you'll need to spend a day or two learning how to navigate its interface. Furthermore, Amazon SES has a steep learning curve if you want to send emails using the console or SMTP interface.
You'll have a high barrier to entry and may find it challenging to learn with Amazon SES alone. Although using this can help you save on hardware costs, management fees, and more, there's no guarantee of success in its usage without the correct third-party application.
That's the reason many choose to start with a more professional email marketing service.
MuxEmail to the rescue
What is MuxEmail?
MuxEmail is a powerful tag-based email marketing tool that uses Amazon Simple Email Service (SES) to give you high deliverability rates at the lowest costs. Also, MuxEmail is an alternative to Email Octopus and Sendy (Sendy is a self-hosted solution, whereas MuxEmail is a hosted solution with active development).
When you connect Amazon SES to MuxEmail, you can say goodbye to the interface that only developers understand. MuxEmail has an easy-to-use interface that allows you to use tags to target your audience and segment them into lists, so they receive only the emails they want.
Although MuxEmail's user interface (UI) may not look appealing to the market leaders, the UX (user experience) is undeniably fantastic. You can understand the component of the dashboard easily and implement it directly without a steep learning curve.
Frictionless Tag-based System
We see MuxEmai has a more straightforward tag-based system than ConvertKit. When you're completing a "step" or an email in a sequence, you can straight away add another new tag and remove the existing tag at the same time. This feature allows you to automate another segment of content frictionlessly.
As a market leader in the email marketing industry, ConvertKit is well known for its robust automation. While MuxEmail may be newer to the game and still prove itself with its automation abilities, we're confident that you'll get out of it what you want since you use Amazon SES with MuxEmail.
Drag-and-Drop Email Template
One of the reasons I subscribed ConvertKit is because of their text-focused HTML template created for content creators. Strangely, whenever I used their template, I find reading the newsletter no longer a pain. Instead, the experience was so pleasant.
Gladly with MuxEmail, you can also use the drag-and-drop editor to create beautiful emails in a few clicks. You can customize a template that best fits your branding and use it whenever you want to create a sequence or broadcast email without hiring an HTML template designer.
In the next quarter, MuxEmail will be adding an AMP (Accelerated Mobile Pages) email feature like what Mailmodo offers. With AMP email, you'll be able to create an email experience that's fast and functional for your users on mobile devices.
Send Emails in Real-time with Webhook
In 2021, webhook have evolved from a good-to-have to a must-have feature for most software. Webhook is used to send data to APIs and other services. Through webhook, you can send data from your product automatically to other services or applications.
For example, when someone opts-in your newsletter, you can use Zapier, Pabbly Connect, and APIs to create a webhook to trigger emails to be sent in real-time. You can automate the whole process of sending your emails based on what your users do on your website.
List-based vs Tag-based Email System
If you're wondering which email system suits you more, the list-based email system is what more people are used to than the tag-based system.
You create a list, add contacts to it and send them emails. With this system, you can only send one campaign at a time even if your contact has signed up for more than one of your lists.
The list-based system may be exemplary for small businesses. Still, as you grow, your need for different campaigns with different offers will require multiple lists, which becomes too challenging to manage with a list-based system.
On the other hand, the tag-based system is designed specifically for larger businesses with many different types of customers on their list or offer many products or services to cater to each customer's needs individually without sending them similar emails.
In short, we believe the tag-based system is more flexible and less cumbersome compared to the list-based system. There is not a right-or-wrong problem, and it's just a matter of preference. You'll be all good if you have a small list and use the tag-based system.
Amazon SES is a perfect solution to send emails with Amazon Web Services (AWS) at a low cost to promote your small business. However, it may not be the best option for you if you're more experienced in programming or coding. It's recommended that you start with MuxEmail and use their tag-based platform to add more customers and convert them into subscribers.
With that being said, when you get both Amazon SES and MuxEmail,
- You'll send emails that land in the primary tab of your subscriber's inbox, neither the promotion nor update tab.
- You'll be taking control of your own email reputation and not share the server with other people that may affect your deliverability rate.
- You'll save a lot of money in the short term and long term because you can send 62,000 emails per month with Amazon SES.
At Advergreen Digital, you'll get to send high performing emails to unlimited subscribers's inbox with Amazon SES and a lifetime license of MuxEmail with a ONE-TIME FEE only!
What You'll Get:
- We'll help you register an Amazon SES account, verify your domain and move your account out of the sandbox (increase your sending limit).
- Once Amazon SES has approved your account, we'll help you connect your account to MuxEmail.
- Lastly, we will conduct one-to-one training for you to get you on board with MuxEmail.
You have our promise:
- We will do all the heavy lifting to set up the account for you, and what you need to do is focus on selling.
- You'll also never have a chance to see the complicated Amazon SES's complex interface, but a clean and easy-to-use dashboard of MuxEmail.
- You'll get your full refund if Amazon SES rejects your account.
Interested to find out more? Please contact us by filling up the form below now!